Chandler, AZ

Arizona Nutritional Supplements (ANS), celebrating over 25 years as a full-service dietary supplement contract manufacturer, has joined the Alkemist Labs Alkemist Assured™ testing transparency program. This year Alkemist Labs, celebrating a quarter century of botanical testing, launched Alkemist Assured™, a new program based upon testing transparency and the assurance that a company is serious about confirming quality. This program will allow ANS to work with brands and provide an extra layer of transparency. Through the program, brands can receive an Alkemist Assured™ COA when claims are verified and can use that documentation on their websites to market a higher level of quality product to consumers.

Doug Reader, CEO of ANS, stated “with Quality being a cornerstone of our culture and values, we are delighted to partner with Alkemist Labs and provide the highest level of quality products to our customers. This is a great program that will allow us to showcase the value of the materials we use and products we make for our customers.”

ANS VP of Quality, Tom Dubinski also expressed his excitement with joining the Alkemist Assured™ program, “We are proud to partner with one of the top botanical testing third party labs in the industry in joining the Alkemist Assured™ program. Not only does this program help validate our internal testing processes but is also a great asset to the entire dietary supplement industry in improving the levels of quality of materials and products in the market. This program is a great tool to help consumers identify products that have gone through the testing detail to ensure consumers’ needs are met.”

The Alkemist program consists of two tiers. The first tier of this transparency program, Next Generation Transparency™, includes consumer-friendly certificates of analysis (COAs) for botanical testing. Companies who participate in this program and who share their testing reports with the public, are listed on the Alkemist website as Next Generation Transparency partners. The public reports must be updated a minimum of every six months to ensure they are up to date.

The second tier of the program, the Alkemist Assured seal, requires companies be part of the Next Generation Transparency reporting in addition to a regular schedule of product testing by Alkemist Labs to confirm continued product scrutiny. Companies can use the Alkemist Assured seal on their product marketing materials, websites, and sales materials to show that a product was tested by a trusted third-party lab for identity, potency, and contaminants.

“We are thrilled to partner with ANS, one of the biggest and best contract manufacturers in the industry that makes some of the biggest and best brands on store shelves today,” said Elan Sudberg, CEO of Alkemist Labs. “They understand the importance of backing quality claims with data to continue to earn and maintain the trust of consumers in their customers products, and our industry.”

Trevor Decker, ANS Lab Director, also stated “This program allows us to further service the consumer by creating a level of transparency and confidence in products we produce by taking a quality first approach. We are grateful for the opportunity to partner with Alkemist on this endeavor. Together, we can create a new standard for quality from within.”